Spring Market Starts NOW!

Friday, February 1, 2013

The busiest time of year in real estate is upon us and home sellers should be getting their properties into market-ready showing condition NOW!

Breathe new life into the property by taking care of repairs and doing upgrades to meet and slightly exceed buyer expectations (keeping in mind with what fits the style and price range of the neighborhood).

Area homeowners have come to realize that homes that are Staged®, or prepared for sale look better than other homes on the market by being clean, clutter-free, and ready to show to prospective buyers. And, although some popular TV shows have put Staging® in the spotlight, DIY’rs need to be aware of ALL that’s involved. Staging® is not adding a new throw pillow or hanging some art. It involves psychology – it is part of my marketing plan and is very strategic.

If you are considering selling, do you know who your buyer is?

As both a Realtor® and Stager®, I work to identify who the target audience is for a particular property. A condo at Reston Town Center should offer very different d├ęcor than a 4 bedroom family friendly Colonial or even a townhome! Will your buyer be a professional single or perhaps have small children, pets?

Staging® is NOT about the seller – it’s about appealing to a buyer pool for that particular property! This is where strategy and added value really stand out!

Let’s talk about YOUR home and how Staging® will work for you!

Need more tips on getting ready? Check out this article on Real Estate MSN.com.


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