Coming Soon! Outstanding Townhome in Reston Lake Community!
Monday, May 9, 2011
Coming Soon! 3 bed, 2.5 bath brick townhome in Lake Community of Reston!
NEW hardwood on main level, freshly painted eat-in kitchen w/ solid surface counters, custom tile backsplash & updated appliances! Dramatic sunken living room, huge lower level family room w/ fireplace. Treed views from all levels.
Community dock & Lake Thoreau access + ALL Reston amenities.
Walk to schools, shopping center. Close to Reston Station Metro stop, Reston Town Center, Toll Road, Dulles Technology Corridor and Dulles Airport. A+ Location!
$474,999.
Sharon Goetz
Keller Williams
703-679-1712
www.SellingHomesByDesign.com
Reston Community Yard Sale - May 14th
Wednesday, May 4, 2011
Annual Reston Community Yard Sale - Coming Soon!
HUGE COMMUNITY YARD SALE
Saturday, May 14, 2011 (rain date, Sunday, May 15)
8:30 a.m.-12:30 p.m.
Location: Reston Association parking lot, 12001 Sunrise Valley Drive.
Come by to browse for great bargains at our multi-family community yard sale. This event is an opportunity to find great buys for a new home or college dorm. Vendor space is sold out. Contact Ashleigh@reston.org or call 703-435-6577 for information on weather related cancellations. No calls for space please.
If you interested in what housing choices Reston has to offer or are ready to make a move, contact Selling Homes by Design @ 703-679-1712!
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty
Make the Most of Tiny Spaces!
Tuesday, May 3, 2011
Don't Let Tiny Closets Shut Out Buyers
Experts in home staging and closet organization share their best tips on how to make the most of sparse storage space.
By Kelly Quigley
Walk-in closets and roomy pantries are a necessity for many of today’s home buyers, who have lots of stuff and need a place to store it. So when your listing is lacking in storage space, you have a big challenge to overcome in order to maximize buyer appeal.
You’re most likely to encounter small storage areas in older homes, condominiums, and lofts. In many cases, the problem is compounded by cluttered living areas, as items that would normally be kept out of view become part of the décor.
“We’re a consumer society, and we have more stuff than ever before,” says professional organizer Barry Izsak, owner of Arranging It All in Austin, Texas. “Twenty or 30 years ago, people lived with less. They didn’t have three sets of dishes and 15 pairs of black shoes.”
But even tiny closets and other storage problems are surmountable after you get the sellers’ cooperation. Start by explaining to your sellers that all of their hard work purging and organizing will give them a head start on packing for the move — and will go a long way in winning over potential buyers, says Izsak, a former president of the National Association of Professional Organizers.
Izsak suggests telling sellers: “If a closet is packed to the gills, it’s only going to draw attention to how small it is. The smartest thing you can do is weed through what you have so the closets look ample, not overflowing.”
Apply the Two-Thirds Rule
Whether you’re facing a jam-packed closet in the bedroom, bathroom, or kitchen, you should ask sellers to sift through their belongings and clean out everything that’s not used regularly. “A rule of thumb is to have closets no more than two-thirds full,” says Terrylynn Fisher, CRS®, GRI, a broker with Diablo Realty in Walnut Creek, Calif.
Fisher, who’s also a trained staging expert, says prospective buyers should be able to look inside a closet and think: “I have more stuff than this. But there is extra room in the closet, so surely my things will fit.”
Bedroom closets, which can make or break a sale, need special attention when they’re on the small side. That means removing clothes, shoes, and bulky jackets that are out of season or worn only on formal occasions. “It’s a fact that most people wear 20 percent of their clothes 80 percent of the time,” Izsak says.
But sometimes it’s not just clothes and shoes clogging up a closet. Ramona Creel — a professional organizer in the Washington, D.C., area who has worked with home owners and real estate practitioners to get homes in shape for sale — says purses, hats, and sports equipment also are commonly misplaced in bedroom closets — making the space seem smaller than it really is.
Box It Up, Move It Out
If the extra items can’t be moved to an emptier closet in the home, they should be packed away in labeled storage boxes, which can be neatly stored under the bed, in the garage, or in a basement. But if these options aren’t feasible, which often is the case in condos, consider doing what Fisher encourages her sellers to do: rent storage space.
The cost of storage is usually well worth the improved appearance of closets and other cluttered areas of the home, she says.
What if sellers have weeded out clothes they don’t wear and closets are still packed? Make sure drawer space, hanger space, and shelving in the bedroom are being used wisely, Izsak says. Jeans and tee-shirts that are hanging in the closet are prime candidates for moving to the drawers — if there’s space.
Sellers also can consider buying an inexpensive closet organizer that can double a closet’s capacity. Many discount stores and online retailers sell rods for less than $20 that hang from the existing closet rod and create a second level of hanging space.
Declutter Kitchens, Baths, and Beyond
You can encounter closet challenges in virtually any room of a house. In each instance, follow the same advice given for bedroom closets: clear out the items that aren’t used often and box them up for storage, either on-site or off-site.
In the kitchen, have sellers pack up their little-used pots, pans, and other cooking utensils that fill up valuable cabinet space. Non-perishables can be donated to a local food bank or stored in boxes in a less conspicuous part of the house. Pot racks are a viable option for some, but not for all. “You have to have nice-looking pots,” Fisher says. Otherwise, they can work against you.
For overstuffed bathroom closets and shelves, sellers should remove extra towels and toiletries. If a bathroom lacks a closet or shelf space, you must find innovative ways to make sure sparse storage isn’t the first thing a potential buyer notices. Fisher has placed rolled-up towels in iron wine racks, while Iszak relies heavily on decorative baskets to group small items.
“It looks pretty to the eye, but it serves a very functional purpose,” Izsak says.
An excess of toys can be a big problem in kids’ closets. Under-the-bed trundles can store toys out of sight, as can attractive storage bins and toy chests — which can double as benches or tables in the bedroom or playroom. Parents can work with their kids to cut down on the number of toys in the room by donating them to charity or boxing them up.
Details That Make a Great Impression
Your next task is to attend to details that make a storage area go beyond looking ample to truly shine. Experts say it helps to paint the inside of closets a bright, neutral color and to clean the lighting fixtures so the space won’t appear dark and dingy.
Creel, who runs the Web site OnlineOrganizing.com, says quality hangers also improve the look. “It’s amazing what a difference consistently sized and shaped hangers can make,” she says.
Toss out the wire hangers and put those big bulky suit hangers in storage, Creel says. Instead, use plastic tubular hangers, which can be purchased in bulk from almost any discount retailer. Izsak suggests taking it a step further by grouping similar clothing items together and facing the same direction.
If a seller decides to empty out closets entirely before showings, it’s smart to add a few decorative touches by hanging a dress and placing a hat box on the top shelf, Fisher says. Just as it’s smart to make sure closets are no more than two-thirds full, it’s also important that they’re not completely barren.
Always Think Creatively
With every home you list, you will face a unique situation that calls for a unique response. You’ll find that what works for one closet may not work for another closet. And some sellers surely will be harder to motivate than others.
One thing is certain: it’s always better to show off a home’s closets in their best light — even if they’re small — than it is to act as if the storage space is a downside of a property. As popular as walk-in closets are, some buyers may not be put off by smaller storage spaces.
As is the case in any other room of the house, if a small closet is “too cluttered and too personalized, buyers won’t be able to picture their belongings in your space,” Fisher says.
But by putting the best face on any small space, you should be on track for a successful home showing.
Kelly Quigley is managing editor of REALTOR® Magazine. She can be reached at kquigley@realtors.org.
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty
703-679-1712
Experts in home staging and closet organization share their best tips on how to make the most of sparse storage space.
By Kelly Quigley
Walk-in closets and roomy pantries are a necessity for many of today’s home buyers, who have lots of stuff and need a place to store it. So when your listing is lacking in storage space, you have a big challenge to overcome in order to maximize buyer appeal.
You’re most likely to encounter small storage areas in older homes, condominiums, and lofts. In many cases, the problem is compounded by cluttered living areas, as items that would normally be kept out of view become part of the décor.
“We’re a consumer society, and we have more stuff than ever before,” says professional organizer Barry Izsak, owner of Arranging It All in Austin, Texas. “Twenty or 30 years ago, people lived with less. They didn’t have three sets of dishes and 15 pairs of black shoes.”
But even tiny closets and other storage problems are surmountable after you get the sellers’ cooperation. Start by explaining to your sellers that all of their hard work purging and organizing will give them a head start on packing for the move — and will go a long way in winning over potential buyers, says Izsak, a former president of the National Association of Professional Organizers.
Izsak suggests telling sellers: “If a closet is packed to the gills, it’s only going to draw attention to how small it is. The smartest thing you can do is weed through what you have so the closets look ample, not overflowing.”
Apply the Two-Thirds Rule
Whether you’re facing a jam-packed closet in the bedroom, bathroom, or kitchen, you should ask sellers to sift through their belongings and clean out everything that’s not used regularly. “A rule of thumb is to have closets no more than two-thirds full,” says Terrylynn Fisher, CRS®, GRI, a broker with Diablo Realty in Walnut Creek, Calif.
Fisher, who’s also a trained staging expert, says prospective buyers should be able to look inside a closet and think: “I have more stuff than this. But there is extra room in the closet, so surely my things will fit.”
Bedroom closets, which can make or break a sale, need special attention when they’re on the small side. That means removing clothes, shoes, and bulky jackets that are out of season or worn only on formal occasions. “It’s a fact that most people wear 20 percent of their clothes 80 percent of the time,” Izsak says.
But sometimes it’s not just clothes and shoes clogging up a closet. Ramona Creel — a professional organizer in the Washington, D.C., area who has worked with home owners and real estate practitioners to get homes in shape for sale — says purses, hats, and sports equipment also are commonly misplaced in bedroom closets — making the space seem smaller than it really is.
Box It Up, Move It Out
If the extra items can’t be moved to an emptier closet in the home, they should be packed away in labeled storage boxes, which can be neatly stored under the bed, in the garage, or in a basement. But if these options aren’t feasible, which often is the case in condos, consider doing what Fisher encourages her sellers to do: rent storage space.
The cost of storage is usually well worth the improved appearance of closets and other cluttered areas of the home, she says.
What if sellers have weeded out clothes they don’t wear and closets are still packed? Make sure drawer space, hanger space, and shelving in the bedroom are being used wisely, Izsak says. Jeans and tee-shirts that are hanging in the closet are prime candidates for moving to the drawers — if there’s space.
Sellers also can consider buying an inexpensive closet organizer that can double a closet’s capacity. Many discount stores and online retailers sell rods for less than $20 that hang from the existing closet rod and create a second level of hanging space.
Declutter Kitchens, Baths, and Beyond
You can encounter closet challenges in virtually any room of a house. In each instance, follow the same advice given for bedroom closets: clear out the items that aren’t used often and box them up for storage, either on-site or off-site.
In the kitchen, have sellers pack up their little-used pots, pans, and other cooking utensils that fill up valuable cabinet space. Non-perishables can be donated to a local food bank or stored in boxes in a less conspicuous part of the house. Pot racks are a viable option for some, but not for all. “You have to have nice-looking pots,” Fisher says. Otherwise, they can work against you.
For overstuffed bathroom closets and shelves, sellers should remove extra towels and toiletries. If a bathroom lacks a closet or shelf space, you must find innovative ways to make sure sparse storage isn’t the first thing a potential buyer notices. Fisher has placed rolled-up towels in iron wine racks, while Iszak relies heavily on decorative baskets to group small items.
“It looks pretty to the eye, but it serves a very functional purpose,” Izsak says.
An excess of toys can be a big problem in kids’ closets. Under-the-bed trundles can store toys out of sight, as can attractive storage bins and toy chests — which can double as benches or tables in the bedroom or playroom. Parents can work with their kids to cut down on the number of toys in the room by donating them to charity or boxing them up.
Details That Make a Great Impression
Your next task is to attend to details that make a storage area go beyond looking ample to truly shine. Experts say it helps to paint the inside of closets a bright, neutral color and to clean the lighting fixtures so the space won’t appear dark and dingy.
Creel, who runs the Web site OnlineOrganizing.com, says quality hangers also improve the look. “It’s amazing what a difference consistently sized and shaped hangers can make,” she says.
Toss out the wire hangers and put those big bulky suit hangers in storage, Creel says. Instead, use plastic tubular hangers, which can be purchased in bulk from almost any discount retailer. Izsak suggests taking it a step further by grouping similar clothing items together and facing the same direction.
If a seller decides to empty out closets entirely before showings, it’s smart to add a few decorative touches by hanging a dress and placing a hat box on the top shelf, Fisher says. Just as it’s smart to make sure closets are no more than two-thirds full, it’s also important that they’re not completely barren.
Always Think Creatively
With every home you list, you will face a unique situation that calls for a unique response. You’ll find that what works for one closet may not work for another closet. And some sellers surely will be harder to motivate than others.
One thing is certain: it’s always better to show off a home’s closets in their best light — even if they’re small — than it is to act as if the storage space is a downside of a property. As popular as walk-in closets are, some buyers may not be put off by smaller storage spaces.
As is the case in any other room of the house, if a small closet is “too cluttered and too personalized, buyers won’t be able to picture their belongings in your space,” Fisher says.
But by putting the best face on any small space, you should be on track for a successful home showing.
Kelly Quigley is managing editor of REALTOR® Magazine. She can be reached at kquigley@realtors.org.
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty
703-679-1712
Bicycle Safety Rodeo - Saturday, May 7th
Monday, May 2, 2011
Looking for a FUN event for the kids this weekend?? :
BICYCLE SAFETY RODEO
Saturday, May 7, 2011. Free.
Ongoing from 1-4 p.m. (Stop by anytime. Course takes 20 minutes to complete.)
Location: Lake Newport Pool Facility, 11601 Lake Newport Road.
Ages: 5 – 12 years (Children must be accompanied by an adult)
Join the Reston Association, State Farm Insurance Co., and The Reston Bicycle Club for our Annual Bicycle Safety Rodeo. Children will complete eight safety stations, which include a bike inspection, and earn their bicyclist’s license. Children must bring their own bicycles and helmets. No registration required. This program will be canceled in the event of rain. In addition to the rodeo, if you have a bike you wish to donate for a child who may not have one, you can drop it off at this event. Bikes will be donated first to children who wish to participate in the Reston Kids Triathlon in August. Contact Ashleigh@reston.org or call 703-435-6577 for more information or weather-related cancellations.
And - if you're interested in Reston Real Estate - just contact Selling Homes by Design at 703-679-1712 for an overview of the current market!
Reston Resident since 1987:
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty
BICYCLE SAFETY RODEO
Saturday, May 7, 2011. Free.
Ongoing from 1-4 p.m. (Stop by anytime. Course takes 20 minutes to complete.)
Location: Lake Newport Pool Facility, 11601 Lake Newport Road.
Ages: 5 – 12 years (Children must be accompanied by an adult)
Join the Reston Association, State Farm Insurance Co., and The Reston Bicycle Club for our Annual Bicycle Safety Rodeo. Children will complete eight safety stations, which include a bike inspection, and earn their bicyclist’s license. Children must bring their own bicycles and helmets. No registration required. This program will be canceled in the event of rain. In addition to the rodeo, if you have a bike you wish to donate for a child who may not have one, you can drop it off at this event. Bikes will be donated first to children who wish to participate in the Reston Kids Triathlon in August. Contact Ashleigh@reston.org or call 703-435-6577 for more information or weather-related cancellations.
And - if you're interested in Reston Real Estate - just contact Selling Homes by Design at 703-679-1712 for an overview of the current market!
Reston Resident since 1987:
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty
A "NEW Home ?
Wednesday, April 20, 2011

Opting for new home construction
Whether to buy an existing home or have one built is yet another decision to make during the home-buying process. If you decide to go with new construction, a real estate agent can be a powerful advocate in your corner as you negotiate upgrades, a move-in date and other terms with the home builder.
Below are some basic pointers to prepare you for the journey ahead.
Selecting a builder
Shopping for a large production or custom home builder can be a daunting task. Start by defining what architectural styles appeal to you and then seek out the builders in your area who offer those styles. Due diligence is essential. Ask friends for referrals to get firsthand accounts; verify the builder's state license status, if applicable; and check whether they're certified by the National Association of Home Builders.
The builder representative and your real estate agent
A builder representative's ultimate goal is to sell you a home. His or her role is to provide a wide range of information to help you in your decision-making, from building restrictions, roads and easements to inspections, warranties, rebates and upgrades. A real estate agent knowledgeable in new-home construction will be able to help you wade through all the data and point out the downsides and upsides of each line item. Your agent also can look out for your interests in reviewing the builder's contract, which often contains more legal jargon than consumer-friendly language.
It's all about timing
Market conditions greatly dictate a builder's incentive to make a deal you cannot refuse. When a builder has inventory on his hands, his carrying costs start adding up. When this happens, a builder might be more amenable to strike a favorable deal, whether it's throwing in upgrades or taking a bit off the asking price. A real estate agent can help you know when market conditions are right for these benefits. Also, watch for builder close-out sales. Builders promote these special events when a new subdivision is near completion but empty inventory still remains.
A word about paying up
While there are always exceptions, most builders require a deposit when a purchase agreement is signed. They also require that the buyer pay for any upgrades prior to closing. If you back out prior to closing, unless the agreement states otherwise, you will lose that money. Make sure you understand every detail in the builder's contract before signing it.
Sharon Goetz
Realtor®, Accredited Staging Professional, Certified Interior Decorator
Keller Williams Realty, Reston, VA
Spring - a BUSY time for Home Selers!
Tuesday, April 5, 2011

Spring...a time for NEW beginnings!
Attention Sellers!

The busiest time of year in real estate is upon us and home sellers should be getting their properties into market-ready showing condition NOW!
In our current market, it’s vital to grab any advantage. Breathe new life into the property by taking care of repairs and doing upgrades to meet and slightly exceed buyer expectations (keeping in mind with what fits the style and price range of the neighborhood).

Area homeowners have come to realize that homes that are Staged®, or prepared for sale look better than other homes on the market by being clean, clutter-free, and ready to show to prospective buyers. And, although some popular TV shows have put Staging® in the spotlight, DIY’rs need to be aware of ALL that’s involved. Staging® is not adding a new throw pillow or hanging some art. It involves psychology – it is part of my marketing plan and is very strategic.
If you are considering selling, do you know who your buyer is?
As both a Realtor® and Stager®, I work to identify who the target audience is for a particular property. A condo at Reston Town Center should offer very different décor than a 4 bedroom family friendly Colonial or even a townhome! Will your buyer be a professional single or perhaps have small children, pets?

Staging® is NOT about the seller – it’s about appealing to a buyer pool for that particular property! This is where strategy and added value really stand out!
Sharon Goetz

Realtor®, Accredited Staging® Professional (ASP), Certified Interior Decorator (CID)
Keller Williams Realty
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