Spring - a BUSY time for Home Selers!

Tuesday, April 5, 2011

Spring...a time for NEW beginnings!

Attention Sellers!

The busiest time of year in real estate is upon us and home sellers should be getting their properties into market-ready showing condition NOW!

In our current market, it’s vital to grab any advantage. Breathe new life into the property by taking care of repairs and doing upgrades to meet and slightly exceed buyer expectations (keeping in mind with what fits the style and price range of the neighborhood).

Area homeowners have come to realize that homes that are Staged®, or prepared for sale look better than other homes on the market by being clean, clutter-free, and ready to show to prospective buyers. And, although some popular TV shows have put Staging® in the spotlight, DIY’rs need to be aware of ALL that’s involved. Staging® is not adding a new throw pillow or hanging some art. It involves psychology – it is part of my marketing plan and is very strategic.

If you are considering selling, do you know who your buyer is?

As both a Realtor® and Stager®, I work to identify who the target audience is for a particular property. A condo at Reston Town Center should offer very different d├ęcor than a 4 bedroom family friendly Colonial or even a townhome! Will your buyer be a professional single or perhaps have small children, pets?

Staging® is NOT about the seller – it’s about appealing to a buyer pool for that particular property! This is where strategy and added value really stand out!

Sharon Goetz

Realtor®, Accredited Staging® Professional (ASP), Certified Interior Decorator (CID)

Keller Williams Realty


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